Shahini

Historically, agriculture in the Arabian Peninsula was limited mostly to date-farming and small-scale vegetable production in widely scattered oases, except in a small coastal strip in the southwest. Small plots produced enough food for the local communities, and any extra was sold to passing caravans . Today, Saudi Arabia is the biggest importer of Chicken in the world. In 2014, nearly nine percent of World’s exported chicken is imported to Saudi Arabia.

One man. One vision.

Back in 1950, a young man from AlMadinah AlMonawarah had a vision. He wanted to move beyond the localized and small-scale farming production of the region to a more ambitious, sustainable and global infrastructure. He saw a future where food would be distributed far and wide, using transport networks, dynamic organization and logistical expertise. And so, he began. Starting out as a small grocer, AbdulAziz Assad Shahini, embarked upon a lifelong journey to becoming one of the biggest distributors of global food brands in the Middle East.

After the misfortune of watching his first small grocery burn to the ground, the young entrepreneur started again at Bab Al-Masri district in AlMadinah AlMonawarah, paving the way for the second and third generation of Shahini family.

Today, Shahini is one of the top distributor of frozen food, expanding at an ever-increasing rate and continuing to grow its established presence in Saudi Arabia. The business operates in more than 8 regions driven by an objective to deliver world-class services to selected partners and maximizing distribution. The next chapter will see both the food and non-food business expand into new markets, while maintaining the high levels of quality and service that it has become known and respected for.

With world-class systems, a strategic approach and an outstanding sales force, The Shahini Group aspires to be the number one Frozen Foods Distribution Company in the region, with the capacity to distribute Dry Foods to the same standard.

The Group has the ability to cover all regions in KSA, and all primary and secondary cities through direct distribution coverage and pre-sell operations, with plans to expand to other GCC markets.

We use tools and processes adopted by top Blue Chip organizations and our fleet of over 200 Vehicles deliver to remote regions, building long term relationships.

Our logistical capability, expertise and cutting-edge technology enables us to cover all trade channels, including Top End Modern Trade channels, Retail Mini-Markets, Self Service, Trade Groceries, Restaurants and Buffet in Food Service channel.

The Group also offers route-to-market strategies, recommending best practice and the most effective and cost-efficient distribution systems. We work in consultation to make sure our solutions fit the targeted industry and our partners’ objectives within agreed timeframes.

We also work with our partners to determine target audiences, profiling customer and route-to-market strategies.

Working with thousands of remote food service outlets on a high frequency, we deliver on brand objectives, fulfill our customer’s needs and win customer loyalty by offering quality service.

• We report to our partners on distribution progress, exchange feedback and strive to improve our service level
• We recruit qualified and trustworthy people, training and developing them to deliver the highest quality at point of sale. Our motivated sales team visits thousands of outlets to win orders and complete the financial transaction
• Wholesalers are concentrated, widely spread and important intermediaries in Saudi Arabia, with an established and respected reputation for selling to independent foodservice outlets over the years. Our wholesalers have been carefully selected to meet the needs of independent or smaller outlets leading to excellent, long-term relationships that go the distance.